After tossing out countless bottles and tubes from various brands that didn’t work, there was only one option left…
Create it herself.
She took her idea to the best skincare formulation team, and for the next few months, experimented with ingredients–relentlessly testing, then shelving away formulas that weren’t good enough.
Finally, they came up with the right hydrating, gentle, and calming moisturizer that worked! No more itching, scratching and bleeding. Only soft, silky skin.